getty images / photo illustration
They are the executives everyone wants to get in front of, get to know and get to pitch. They are the executives challenged with positioning their brands with the right sport and getting the most out of their partnerships. They are the executives using the power of sports to build and define their brands.
The 48 individuals from 39 companies highlighted in the following pages have made a true investment in sports, which has allowed their brands to develop deeper relationships with consumers, while growing market share. From naming rights, to digital and social media content, event and experiential marketing, and creative advertising that captures the imagination of consumers and sports fans, these brand-side executives show how effectively sports can reach diverse audiences.
The individuals and brands chosen by the SBJ staff represent a wide variety of business sectors but they share a common commitment to sports sponsorship and marketing.
APPAREL
Adidas
Nike
AUTOMOBILE
Chevrolet
Lexus
Mercedes-Benz USA
Toyota North America
BEER
Anheuser-Busch InBev
Constellation Brands
MillerCoors
DELIVERY
FedEx
UPS
FINANCIAL SERVICES
American Express
Bank of America
Capital One
Citi
Mastercard
JPMorgan Chase
Visa
Wells Fargo
INSURANCE
Allstate
Geico
State Farm
QUICK-SERVICE RESTAURANT
Burger King
Dunkin' Donuts
McDonald's
Papa John's
Pizza Hut
SOFT DRINK
Coca-Cola
Gatorade
PepsiCo
TECHNOLOGY
IBM
Intel
Microsoft
Samsung
TELECOMMUNICATIONS
AT&T
T-Mobile
Verizon
OTHER
Delta Air Lines
Procter & Gamble
