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Volume 23 No. 13
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Power Players: Brand Builders

Photo: getty images / photo illustration
Photo: getty images / photo illustration
Photo: getty images / photo illustration

They are the executives everyone wants to get in front of, get to know and get to pitch. They are the executives challenged with positioning their brands with the right sport and getting the most out of their partnerships. They are the executives using the power of sports to build and define their brands.

The 48 individuals from 39 companies highlighted in the following pages have made a true investment in sports, which has allowed their brands to develop deeper relationships with consumers, while growing market share. From naming rights, to digital and social media content, event and experiential marketing, and creative advertising that captures the imagination of consumers and sports fans, these brand-side executives show how effectively sports can reach diverse audiences.

The individuals and brands chosen by the SBJ staff represent a wide variety of business sectors but they share a common commitment to sports sponsorship and marketing.

APPAREL

Adidas

Nike

AUTOMOBILE

Chevrolet

Lexus

Mercedes-Benz USA

Toyota North America

BEER

Anheuser-Busch InBev

Constellation Brands

MillerCoors

DELIVERY

FedEx

UPS

FINANCIAL SERVICES

American Express

Bank of America

Capital One

Citi

Mastercard

JPMorgan Chase

Visa

Wells Fargo

INSURANCE

Allstate

Geico

State Farm

QUICK-SERVICE RESTAURANT

Burger King

Dunkin' Donuts

McDonald's

Papa John's

Pizza Hut

SOFT DRINK

Coca-Cola

Gatorade

PepsiCo

TECHNOLOGY

IBM

Intel

Microsoft

Samsung

TELECOMMUNICATIONS

AT&T

T-Mobile

Verizon

OTHER

Delta Air Lines

Procter & Gamble