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Volume 23 No. 13
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Byron Daub and Ben Freidson, Capital One

Byron Daub (left) and Ben Freidson
Photo: Capital One (2)
Byron Daub (left) and Ben Freidson
Photo: Capital One (2)
Byron Daub (left) and Ben Freidson
Photo: Capital One (2)

BYRON DAUB
Vice President,  Sponsorships and Experiential Marketing
Capital One

BEN FREIDSON
Senior Director, Social Media and Brand Content Marketing 
Capital One

Daub has spent 17 years as a Capital One marketer, the past 15 focused on sponsorship marketing. Freidson has been there since 2014 after sports marketing jobs with Volkswagen and D.C. United. What’s in their wallet? Naming rights for the University of Maryland’s football field and at the D.C. arena that houses the Wizards and Capitals, NCAA rights, the Capital One Orange Bowl and more than two dozen team sponsorships.