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Volume 23 No. 13
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Nick Kelly, Anheuser-Busch InBev

Photo: Anheuser-Busch InBev
Photo: Anheuser-Busch InBev
Photo: Anheuser-Busch InBev

NICK KELLY
Head of U.S. Sports Marketing
Anheuser-Busch InBev

Kelly is one of the ABI marketers doing the detail work as the brewer, long a sugar daddy for pro sports, looks to change the industry. By instituting incentives within the company’s plethora of sponsorships, the hope is more accountability from properties, which would be a sports marketing cultural sea change. Kelly worked his way up the PR side of the business, including three years at NASCAR, before shifting to marketing in 2015.