Meredith Starkey, T-Mobile
Vice President, Sponsorships and Events
T-Mobile’s all-eggs-in-one-basket strategy has always made its sports marketing intriguing, whether it was all-in on the NBA or Major League Baseball, its sports platform of choice since 2013, or with arena naming rights on the Las Vegas Strip. Now that it’s merging with Sprint, budgets should get bigger, so things should get even more interesting for Starkey, who’s been at T-Mobile since 2009 after stints at Motorola and Genesco Sports. Maybe there’ll even be a T-Mobile sponsorship with her beloved Clemson Tigers.