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Volume 25 No. 199

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining SportsBusiness Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Feature Story

RMHC Lands Triple-A All Star Game Title Sponsor

The deal includes advertising inventory on MLB Network, logos on player uniforms and static signage within the ballpark.

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