Group Created with Sketch.
Volume 25 No. 25

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining SportsBusiness Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Feature Story

Dignity Health Puts Name On Cardinals' Training Facility

This follows by weeks the signing of State Farm as a new entitlement partner for the Cardinals’ home stadium in Glendale.