Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Men's apparel retailer Charles Tyrwhitt becomes Yankees corporate sponsor

Daily - 04/25/2024 | Daily - 04/25/2024

Men’s apparel retailer Charles Tyrwhitt is now a Yankees corporate sponsor. The agreement includes radio ads on Yankees flagship WFAN, in-stadium signage, digital inventory and rights for email blasts to the Yankees fan database. Designation is limited to “Proud Partner’’ and there are no apparel licensing rights included....

Moody's signs cornerstone deal at MetLife Stadium

Morning Buzz - 04/23/2024

Pepsi is out and credit-rating agency Moody’s is in as a cornerstone sponsor at MetLife Stadium. Under the deal, Moody’s gets branding on one of the four stadium gates and entitlement to the Commissioners Club high-end hospitality suites section, along with bowl signage and digital display advertising...

Fanatics' Michael Rubin talks legal sports betting, MLB uniform controversy

Daily - 04/17/2024 | Marketing Newsletter - 04/17/2024 | Daily - 04/17/2024

Fanatics Chair Michael Rubin, named SBJ’s most influential sports person in 2022, addressed a wide range of issues during a 30-minute interview yesterday at the CAA World Congress of Sports. Legal sports betting While it just entered the LSB market a year...

SBJ Marketing: Fanatics’ Michael Rubin dishes on what’s next

Marketing Newsletter - 04/17/2024

MLB inks water sponsorship with BlueTriton Brands

Morning Buzz - 04/16/2024

MLB has a new corporate sponsor in perhaps the definitive parity product category: water. BlueTriton Brands, which owns six regional spring water brands, including familiar labels Arrowhead, Deer Park, and Poland Spring, has completed a three-year sponsorship, through which its brands are now MLB’s official water. “It’s...

Verizon inks sponsorship deal for SFC's 'The Catch'

Closing Bell - 04/15/2024

Verizon has taken presenting sponsorship for the Sport Fishing Championship’s “The Catch,” with a two-hour live telecast from Fort Lauderdale -- set for April 20 on CBS Sports Network -- and a subsequent highlights version on CBS before or after a fall NFL telecast. What will...

Eagles touch down in Australia for trade mission

Closing Bell - 04/15/2024

Eagles officials are on a 12-day trade mission to Australia beginning Tuesday, along with their OT Jordan Mailata , arguably the top Aussie playing in the NFL. Eagles execs, including SVP/Corporate Partnerships Brian Napoli and SVP/Marketing & Media Jen Kavanagh will be in...

UFC heads into marquee Vegas event with 46 global/U.S. sponsors

Daily - 04/12/2024 | Daily - 04/12/2024

As the top MMA circuit approaches its premier event of 2024 -- UFC 300 on Saturday in Las Vegas -- it does so with an expanding sponsor roster of 46 brands with global/U.S. rights. UFC has signed 11 global/U.S. brand deals this year already. As with so many...

As weight loss drugs grow in popularity, sports marketing seems a likely destination

Unpacks Newsletter - 04/11/2024 | Marketing Newsletter - 04/10/2024

It’s my ongoing mission to find the next big new money in sponsorship. The belief is that while regulations are beyond byzantine in pharmaceuticals, and changing with alarming frequency, the exploding diabetes/weight loss Rx category will be the next "it" category for sponsorship. "Creative versus compliance has...

Underdog Venture Team promotes Megan Hughes Allison to president

Marketing Newsletter - 04/10/2024

Megan Hughes Allison has been elevated from managing director to president at Underdog Venture Team, one of several marketing agencies owned jointly by Dan Mannix’s Underdog & Company and private equity firm NewSpring Holdings. Allison, an SBJ Game Changers honoree in 2019 , will continue to be...

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