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Volume 26 No. 85

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining SportsBusiness Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Feature Story

Lowe's Rolls Out Activation Plans For Super Bowl LIV In Miami

The league’s official home improvement sponsor is installing 32 team-themed structures at the Super Bowl Experience fan fest in Miami.

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