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Volume 25 No. 236

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining SportsBusiness Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Feature Story

eBay Sponsoring Baseball Digest's Three Year-End Awards

The deal adds value to eBay, already Baseball Digest’s biggest advertiser, with the back cover position.

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