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Volume 27 No. 10

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Feature Story

Marsblade is carving out a place in the world of ice skates

Sweden’s Marsblade has been making a better skate blade and on a roll recently, as interest in in-line skating has exploded with ice rinks closed during the shutdown.

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