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Volume 26 No. 143

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Feature Story

Sales Of Tom Brady Gear Shoot Up After Bucs' Unveiling

Brady was the top-selling athlete across all sports on Fanatics sites yesterday, and the Bucs were the top-selling team.