Group Created with Sketch.
Volume 25 No. 66

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining SportsBusiness Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Feature Story

Sports Apparel Retailer Lids Sold For $100M To Ames Watson Capital

Fanatics has a 10% stake in the deal and wants to operate Lids' e-commerce business.

More stories by this author

Journal Monday, November 26, 2018