Atlanta United set a regular-season record with 72,548 tickets sold and distributed to Saturday’s match against the Galaxy.
The 11-year extension worth $8.3M replaces the final four years of a five-year, $1.2M deal Dick's parent company, ARC Group, signed with the team in '18.
Crowds are down 1.8% across MLB through the same time last year and 6.5% from the same period in ’17.
According to our 13th annual NHL Sponsor Breakthrough study, 27% of NHL fans correctly identified Coors Light as the league’s official beer.
According to SBJ's annual sponsor survey conducted by Turnkey Intelligence, 27% of respondents correctly identified AT&T as the league’s official wireless sponsor.
Minor League Baseball and its 160 clubs combined for a record $73.9 million in merchandise sales last year, according to data scheduled to be released this week.