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Ben Fischer

Ben Fischer

Ben Fischer covers the NFL and all other professional football news for Sports Business Journal. A journalist with a unique blend of experience in government, sports and business, Fischer wrote about the New York tech startup scene, the health care industry in Washington, D.C., and politics in Ohio before joining Sports Business Journal. BEATS: NFL, NFL clubs, sponsors, broadcasters; XFL, CFL.

Applebee’s takes NFL sponsorship ahead of draft

The NFL has signed Applebee’s as its “official grill and bar” sponsor, making it the first casual dining chain to have sponsorship rights since a brief deal with IHOP in 2009. The restaurant chain promises unspecified national broadcast TV and digital media buys to support its rights, and “a...

Giants sign sponsor Crestron to upgrade draft room

N.J.-based business tech company Crestron has signed a sponsorship deal with the N.Y. Giants and has upgraded the team’s draft room as a showcase for its products. Crestron, headquartered about 24 miles north of MetLife Stadium, will be the presenting sponsor of the Giants Draft Room, the Giants...