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Volume 26 No. 4

Ben Fischer

Ben Fischer leads Olympics coverage for SportsBusiness Journal. He also covers the business side of esports, and the action/endurance sport industries. A journalist with a unique blend of experience in government, sports and business, Fischer wrote about the New York tech startup scene, the health care industry in Washington, D.C., and politics in Ohio before joining SportsBusiness Journal. BEATS: Olympics: USOC, Los Angeles 2028, IOC, national governing bodies, sponsors, broadcast rightsholders and Int’l federations. Esports. Action sports: X Games, Dew Tour. Endurance: Marathons, cycling, crossfit, mud runs, etc.

Feature Story

SoFi's Naming Rights Deal For L.A. Stadium Sets Record

The partnership, formally unveiled yesterday, eclipses the previous NFL high-water mark of $20M annually at MetLife Stadium.