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College and University Program

Through heavily discounted student rates, Street & Smith’s Sports Group, College & University Program gives students the opportunity to develop a broader understanding of the sports industry by reading both Sports Business Journal and Sports Business Daily.

Sports Business Journal is a national weekly magazine that provides original sports business news, covering everything from sports marketing, sponsorships and media to in-depth analysis of the latest trends in the business. It has become an invaluable teaching tool in the classroom and is considered the preferred textbook for the 500+ participating sports marketing professors.

While Sports Business Journal provides original and weekly sports business information, Sports Business Daily is a comprehensive, online and real-time business news source that is provided each business day. It summarizes and prioritizes the industry news reported by over 500 media outlets and presents it online at It is the perfect complement to Sports Business Journal and a natural teaching tool for the classroom.