How LED lighting has revolutionized fan experience, facility operations and the sports industry
In just six years since the Liacouras Center helped give solid-state sports lighting a proving ground to demonstrate its many benefits, thousands of other sports facilities, including hundreds of college venues across North America, have made the switch to LED.
Eight ways sports marketing insight has changed
Growing Participation in Golf through Workforce Diversification
One step to allow diverse audiences to see themselves thriving in golf is for leaders in the industry to engage in strategic partnerships and to create workforce diversification programs.
Reframing the Business Case for Women’s Professional Sports
For companies committed to diversity and inclusion, sponsoring women’s pro sports is a positive, visible extension of their commitment to opportunities for women and girls.
The Impact of Sports Betting on Sports Media Transactions and Valuations
It’s still early days, but certain case studies illustrate the financial effect U.S. sports betting has had on sports media/content and deals.
How a Handful of Visionary College Programs Led an Industry-wide LED Sports Lighting Revolution
In just six years, thousands of sports facilities, including hundreds of college venues across North America, have enjoyed more control over lighting needs, energy savings and – most importantly – better lighting for performers, fans and broadcasters.
Emergent Trends and Sports Data: Tracking Reliably
Data insight is an increasingly important part of the sports professional’s armory. Here are four industry trends which are being better understood with data.