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Bill King

Bill King

Senior writer Bill King is the lead contributor to Sports Business Journal’s In-Depth stories, Special Report coverage and profiles, in addition to covering boxing, MMA and the field of sports business education. He has won numerous national and regional writing awards since joining SBJ in 1998. King brings extensive experience to his work, having spent 12 years at daily newspapers in Florida, where he covered Major League Baseball, the NBA, NFL and major college football. BEATS: Special Projects/Profiles: General assignment; Boxing/UFC: (big-picture stories); Educational programs

The pushback on DEI

On the day that the U.S. Supreme Court banned the consideration of race in college admissions, the attorney who heads the nonprofit created to address racial imbalance in sports found herself on the phone, fielding questions from clients who feared its impact on their diversity,...

Caesars Entertainment renews NHL sponsorship

Caesars Entertainment will add rights to develop NHL-themed games on its online casino platform as part of a renewal of its sportsbook sponsorship with the league that will be announced today. As in previous deals that began with Caesars predecessor William Hill in 2019, the agreement includes digital...