Brett O'Brien and Jeff Kearney, Gatorade
Senior Vice President and General Manager
Global Head of Sports Marketing
If any brand has achieved ubiquity across sports, it’s Gatorade. Years of accomplished and far-reaching sports marketing have been the key, from the grassroots level to the priciest of marquees such as NFL sidelines. Leading the North American business at the Pepsi isotonic since 2012 is O’Brien, who has been with Pepsi since 2001. Among his responsibilities are product development, retail strategy and consumer marketing. Kearney, with Gatorade since 2004, heads a sports marketing group long considered a model for the industry, with assets including NFL, NBA, MLB and NHL league rights.