Tom Manchester, Dunkin' Donuts
Vice President, Integrated Marketing
With breakfast a highly contested marketing battleground and Dunkin’ Donuts getting less regional as it moves westward, the archetypal New England brand is facing all sorts of new competition. Helping to keep the nearly 68-year-old chain running through America is Manchester, a 17-year veteran of the QSR, who also worked as a marketer with Gillette and Ocean Spray. Along with a heavyweight media budget, DD’s marketing arsenal includes an NHL league deal, more than 35 pro team sponsorships and more than two dozen college deals.