Group Created with Sketch.
Volume 23 No. 13
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Janet Fletcher, Procter & Gamble

Photo: Procter & Gamble
Photo: Procter & Gamble
Photo: Procter & Gamble

JANET FLETCHER
Director, Olympics and Sports Marketing
Procter & Gamble

In the hands of a lesser marketer, Procter & Gamble might be known only as a maker of everyday household products. But Fletcher has leveraged the Olympics to transform P&G into a stalwart avatar of motherhood, family and grace. Its resilient “Thank you, Mom.” campaign has won multiple awards and audience praise. During the 2018 Games, P&G found new ground to cover by focusing on the role mothers can play in helping children overcome racial, ethnic and sexual bias. In less than a decade, Fletcher has vaulted P&G to Olympic brand royalty.