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Volume 23 No. 13
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Nick Carey, Wells Fargo

Photo: wells fargo
Photo: wells fargo
Photo: wells fargo

NICK CAREY
Senior Vice President, Head of Sponsorships and Hospitality
Wells Fargo

As if the contentious financial services category wasn’t demanding enough, marketers at Wells Fargo have an additional task that’s downright Herculean. They must marshal their marketing forces to help the bank recover from a fake-account scandal that left its 166-year-old brand battered. Carey, who joined Wells Fargo in 2012 after holding titles at SportsMark, Charles Schwab and ESPN, heads a large and diverse collection of rights that include the PGA Tour, MLS, a handful of facility naming-rights deals and a bevy of team rights.