John Nitti and Robert Stecklow, Verizon
Chief Media Officer
Associate Director, Sponsorship and Events
After more than 20 years of buying and planning experience for some of the biggest media agencies, along with a seven-year stint as director of media and sponsorships at AmEx, Nitti was well-prepared for his job at the helm of one of the largest media budgets inside or outside of sports. Stecklow jumped from the NFL last year and heads a portfolio that includes NBA and NFL league deals and a large collection of matching team rights. Are they foremost sponsorship deals or content deals? Depends on which man you ask.