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Volume 23 No. 13
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Pam Hollander and Dan Keats, Allstate

Photo: Meg Wierzbecki; Steve Lebeau
Photo: Meg Wierzbecki; Steve Lebeau
Photo: Meg Wierzbecki; Steve Lebeau

PAM HOLLANDER
Vice President, Consumer Marketing
Allstate

DAN KEATS
Director, Consumer Marketing and Sponsorships
Allstate

The marketing arms race within the insurance category has seen spending increase by eight figures in the past decade. With no signs of an armistice, insurance remains one of the most active categories, both in sports marketing and marketing overall. Hollander and Keats have spent a combined quarter century at Allstate learning the new wave of marketing activity that can only be described as tornadic, including Allstate’s industry standard field-goal branding program and the award-winning “Mayhem” campaign.