Steve Haener, Chevrolet
Senior Manager, Media Strategy, Experiential Marketing and Brand Partnerships
General Motors annually is one of the top corporate spenders in sports, and Haener is a key decision-maker for its flagship U.S. brand. In part under Haener’s guidance, Chevy has deepened its relationships with top sports properties such as Major League Baseball, created a series of youth-oriented fitness initiatives like Chevy Youth Baseball, and struck partnerships in country music to entrench itself there. Nearly a decade after GM filed for bankruptcy protection, Chevrolet is now posting record sales for many of its models.