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Volume 23 No. 13
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Ed Gold, State Farm

Photo: state farm
Photo: state farm
Photo: state farm

ED GOLD
Advertising Director
State Farm

After 15 years at State Farm, Gold directs the insurer’s sponsorships and media-buying efforts. In a category that seems to escalate spending on a daily basis, Gold has a clear idea of his most important mission. “We have to figure out ways to stand out,” he said, “whether that’s through sponsorship, ownership of a particular channel or putting our message in fewer places, versus putting it everywhere.”