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Volume 23 No. 13
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Alex Chang, Samsung

ALEX CHANG
Head of Partnership Marketing
Samsung

Chang, an SBJ Forty Under 40 honoree in 2013, is a doctor’s son who opted for an MBA instead of an M.D. He’s the man coordinating the sponsorship and media strategy designed to make the Korean electronics giant more approachable to American consumers — no easy task considering how well burnished the reputation of competitors like Apple are. Chang’s skills and reputation as a solid brand strategist were developed during 12 years at American Express and related experience at agencies Capgemini/Ernst & Young, IMG and Wasserman.