Group Created with Sketch.
Volume 23 No. 13
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Ed Laukes, Toyota

Photo: toyota
Photo: toyota
Photo: toyota

ED LAUKES
Group Vice President, Toyota Division Marketing
Toyota Motor North America

Laukes directs Toyota’s marketing strategy, research, advertising and sponsorship, including its motorsports investments. Through his 29 years at Toyota, the carmaker has built an impressive sports portfolio that includes a large spend against NASCAR — Laukes was one of the execs who pioneered its entry — and other motorsports properties, as well as naming rights at several venues and a bevy of team sponsorships, all fueled by one of the biggest media budgets in America.