John Paddleford and Rob Matthews, Microsoft
Senior Director of Business Development
Chief Integrated Marketing Officer for Gaming
Paddleford and Matthews work to keep the legacy technology brand on the cutting edge of sports and gaming. Together they negotiated and delivered Microsoft’s deal to get an exclusive presence on all 32 NFL sidelines, which pushed brand recognition for its surface tablets to 70 percent. They acquired NFL content rights with Microsoft’s Xbox, Windows and tablet. Before that, Paddleford worked on Microsoft’s first partnerships with MLB, the NBA, NHL and UFC. Since May, Matthews has overseen marketing for gaming, a priority business line that includes hits like “Minecraft” and “Halo,” the Xbox platform, Mixer livestreaming and Microsoft Studios.