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Volume 23 No. 13
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Tina Davis, Citi

Photo: citi
Photo: citi
Photo: citi

TINA DAVIS
Managing Director, Corporate Sponsorship and Marketing
Citi

The financial services giant is perhaps best known in the sports industry for its large-scale partnership with the New York Mets that includes naming rights to the club’s ballpark, Citi Field. But Citi’s sponsorship activity under Davis stretches much further, extending deep into golf and tennis, and previously included an alignment with the U.S. Olympic Committee. As mobile payments have become an increasingly prevalent fixture of American commerce, Davis has aggressively moved to position Citi as a more nimble sponsorship entity amid that transition.