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Volume 23 No. 13
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Rene Ramos, Constellation Brands

Photo: Constellation Brands
Photo: Constellation Brands
Photo: Constellation Brands

RENE RAMOS
Vice President of Field Marketing, Sponsorships and Activation
Constellation Brands

Since joining Constellation in 2016, Ramos has successfully expanded the company’s sports footprint beyond its long-standing boxing and soccer activations. Modelo sales at UFC events have exceeded projections, sometimes outselling the venue’s tenured competitors, and helped it gain permanent tap space in several arenas. Sales of Corona have increased 6 percent in Texas since the UT alum hooked the beer up with his beloved Longhorns in 2017, and Corona’s Kentucky Derby debut this year was a commercial success.