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Volume 23 No. 13
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Melissa Halicy, Geico

Photo: geico
Photo: geico
Photo: geico

MELISSA HALICY
Marketing Director
Geico

Even within the hyperbolic consumer insurance market, Geico is an outlier, since its private ownership allows it to spend well in excess of its market share. Geico’s league sponsorships with Major League Baseball and the National Hockey League, and its 60-plus deals across MLB, NFL and NHL clubs, are testimony to that, as are its abundance of ads — whether they involve a lizard, a pig or a caveman. After 15 years at the Berkshire Hathaway-owned company, Halicy supervises all of those characters, overseeing broadcast and digital creative, media buying and sports marketing.