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Volume 23 No. 13
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Simon Atkins, Adidas

Photo: adidas
Photo: adidas
Photo: adidas

SIMON ATKINS
Senior Vice President and Brand Director
Adidas North America

Atkins has been with Adidas for more than 20 years, long enough to have seen it go in and out of fashion many times among the fickle shoe and apparel consumer base in the U.S. Lately, the brand has regained fashion cachet and sales domestically. As a domestic brand builder, Atkins is charged with maintaining that momentum without too much reliance on retro styles.