Simon Atkins, Adidas
Senior Vice President and Brand Director
Adidas North America
Atkins has been with Adidas for more than 20 years, long enough to have seen it go in and out of fashion many times among the fickle shoe and apparel consumer base in the U.S. Lately, the brand has regained fashion cachet and sales domestically. As a domestic brand builder, Atkins is charged with maintaining that momentum without too much reliance on retro styles.