Adam Harter and Justin Toman, PepsiCo
Vice President, Cultural Connections
Head of Sports Marketing
One of the better industry efforts at combining the passion points of sports and music is led by Harter, a 15-year Pepsi marketer on a quest to build the best branded content and distribute it effectively across a constantly shifting media landscape. Toman, a world-class gymnast at the University of Michigan, has no fewer than three degrees from the school. Pepsi’s sports marketing arsenal is well-stocked, including NBA, NFL and Super Bowl Halftime Show rights as well as dozens of endorsers and pro and college team deals.