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Volume 23 No. 13
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Charles Greenstein, Bank of America

Photo: bank of america
Photo: bank of america
Photo: bank of america

CHARLES GREENSTEIN
Senior Vice President, Global Sponsorship Marketing
Bank of America

Trained as an accountant, it’s no wonder Greenstein was asking for accountability and ROI measures from sponsors long before it was de rigueur. Like any marketer in his category, Greenstein has to navigate a complex mix of b-to-b and b-to-c efforts, which often overlap. Greenstein has been with BofA since it acquired Fleet Bank in 2004 and directs a portfolio that includes MLB league rights and those of seven MLB teams, along with NFL stadium naming rights in Charlotte, PGA Tour and NASCAR assets, and a swath of team rights.