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Volume 23 No. 13
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Monique Harrison, Mercedes-Benz USA

Head of Brand Experience Marketing
Mercedes-Benz USA

Harrison, a former Verizon marketer, has helped grow Mercedes’ sales year over year through partnerships such as Mercedes-Benz Stadium in Atlanta, tennis’ U.S. Open and the Masters. She added Rickie Fowler and Sloane Stephens to the company’s roster of brand ambassadors and signed a 10-year extension with Roger Federer. Closer to home, the luxury brand’s motorsports investments, which include Formula One, IMSA and Formula E, have more than tripled under her leadership.