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Volume 23 No. 13
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Cooper Ericksen, Lexus

Photo: Joe Wilssens / Dallas Business Journal
Photo: Joe Wilssens / Dallas Business Journal
Photo: Joe Wilssens / Dallas Business Journal

COOPER ERICKSEN
Vice President, Marketing
Lexus

Ericksen is one of very few auto marketers qualified to do body work on a vehicle, and he’s enough of a gearhead that he also has a bachelor’s degree in diesel-power technology. The 27-year Toyota veteran leads marketing for its Lexus nameplate, which is third in the U.S. among luxury auto brands behind Mercedes-Benz and BMW. Lexus is a top-10 media spender and its overall media budget included a return to the Super Bowl last February.