Steve Haener, Chevrolet

general motors

STEVE HAENER
Senior Manager, Media Strategy, Experiential Marketing and Brand Partnerships
Chevrolet

General Motors annually is one of the top corporate spenders in sports, and Haener is a key decision-maker for its flagship U.S. brand. In part under Haener’s guidance, Chevy has deepened its relationships with top sports properties such as Major League Baseball, created a series of youth-oriented fitness initiatives like Chevy Youth Baseball, and struck partnerships in country music to entrench itself there. Nearly a decade after GM filed for bankruptcy protection, Chevrolet is now posting record sales for many of its models.