David Broughton

More than $400 million in financial support for COVID-19 relief has come from the sports world, according to Sports Business Journal research. This is a sampling of those efforts. Donation totals are as of May 12. ...

Sixty-one percent of parents say they will not let their children compete in organized youth sports until there is a COVID-19 vaccine available, according to a study conducted last month by Arizona State’s Global Sport Institute in the United States and three other countries.  ...

U.S. sports fans believe the NFL promotes its corporate partners better than any other property, while In the U.K., professional soccer is the highest-ranking sport because of its strong reach, according to a new study conducted by rEvolution. rEvolution also found that esports have an extremely high level of sponsor...

Sports business leaders’ outlook index on their own industry has hit an all-time low of almost zero, according to the MarketCast Sports Poll, a monthly survey covering more than 2,000 senior-level sports executives. The survey’s “net optimism” index — the percent of respondents who feel optimistic minus...

U.S. sports fans believe the NFL promotes its corporate partners better than any other property, but they feel more connected to — and appreciative of — brands aligned with women’s soccer, according to a new study conducted by rEvolution. The Chicago-based company fielded a series of four...

The NFL Draft is just hours away, and while this year’s prospects have had less involvement on social media compared to previous classes, they were more likely to perform social media profile maintenance, according to an analysis made for THE DAILY by MarketCast. The fact...

With games and events at a standstill, Sports Business Journal reached out to our readers to see how they have been directly affected by the global coronavirus pandemic and to gauge their thoughts on the future of sports and their businesses.   ...

The coronavirus-related postponements and cancellations of sporting events and games across the U.S. and Canada could affect more than 51 million potential game-day attendees and possibly lead to the loss of nearly $3.4 billion in estimated event-related spending, according to published and publicly available data analyzed by Sports Business...

Confronted with an unexpected abundance of both free time and neighbors in need, some athletes are utilizing large subscriber bases for their personal YouTube channels to not only stay engaged with their fans as games have stopped, but also to challenge them to help those in...

The 14th annual NFL Sponsor Breakthrough survey conducted by MarketCast won’t exactly make for easy reading for some of the league’s official sponsors. Two of the 10 official NFL sponsors saw a recognition increase year-over-year — Nationwide, up a point, and Gatorade, up two points. Two of nine were up...