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Volume 23 No. 18

Monday, May 11, 2020

Volume 23 No. 6

A Matter of Trust

Sports organizations are relying on the ‘strong shoulders’ of their leaders, who shared with Sports Business Journal how they are guiding employees through uncertain times.

Virtual experience gets a real chance to stand out

With fanless sporting events likely to return first, broadcasters, properties, technology companies and consulting shops are strategizing how to bring consumers closer.

Golf’s big adjustment: Fanless events change the equation

The PGA Tour’s plans to restart next month with no fans and no hospitality upends its tournament business model and affects charitable donations tied to the events.

Colleges find new digital outreach a huge virtual success with fans

Fans can’t go to college events right now, so schools are taking their events to them with online virtual tailgates, award shows, concerts and meet-and-greets with coaches.

Calling Michael Jordan was easy. Asking about gambling losses wasn’t

SBJ’s Michael Smith adds a little more context to "The Last Dance" story, reflecting on his brush with Jordan while chasing a big story in small town North Carolina.