Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

Esports Stalwarts Launching Gaming Network For Linear TV

Morning Buzz - 09/17/2019

Esports industry veterans Ariel Horn and Ben Kusin this morning will announce the launch of a new 24/7 gaming network that will live both on linear and digital platforms. The network is called VENN and is slated to launch in the middle of next year,...

Arrow Schmidt Peterson President Jon Flack Leaves IndyCar Team

Daily - 09/16/2019

IndyCar team Arrow Schmidt Peterson Motorsports President JON FLACK has left the team, in a surprising exec shakeup at the start of the new McLaren Racing partnership. McLaren is joining IndyCar next season full time as part of a partnership with the pre-existing SPM, so a new...

PLL Signs Ice Breakers As Title Game Presenting Sponsor

Morning Buzz - 09/16/2019

The PLL has signed Hershey's mints brand Ice Breakers as the presenting sponsor of its championship game this Saturday in Philadelphia, a deal largely geared around social and digital media exposure. Terms were not revealed, but the Ice Breakers logo will be woven into various social and...

Move allows esports teams to sell more merchandise

Journal - 09/16/2019

League of Legends’ League Championship Series has started framing deals with teams to better incorporate their merchandise into the league’s store at events, a new development to help the franchises generate more revenue. ...

Julie Giese, ISM Raceway

Journal - 09/16/2019

After helping lead ISM Raceway’s massive renovation project as an executive with track owner International Speedway Corp., Julie Giese is now focused on monetizing the $178 million investment. Giese, installed as track president last year just around the time that the multiyear renovation project...

Krista Hiner, ESG Law

Journal - 09/16/2019

In the esports world that is rapidly developing, Krista Hiner is helping keep burgeoning leagues and dynamic teams on track legally. Hiner is an attorney for the Los Angeles-based ESG Law, one of the most prominent esports-focused law firms in the country. Originally from...

Megan Hughes Allison, Genesco Sports Enterprises

Journal - 09/16/2019

After starting her career building Pepsi’s iconic motorsports deals with Jeff Gordon and Dale Earnhardt Jr., Megan Hughes Allison has now graduated to working on a range of different sports for Genesco Sports Enterprises. Early in her career, Allison worked for Electric Red,...

Naz Aletaha, Riot Games

Journal - 09/16/2019

Naz Aletaha doesn’t hesitate to call Mastercard the biggest sponsor she has ever landed for Riot Games’ League of Legends esports league, and for good reason — the company just expanded its global multiyear deal even further. Aletaha, who has been with Riot Games for...

NASCAR Launches In-Race Betting At Several U.S. Sportsbooks

Weekend Rap - 09/15/2019

NASCAR today launched its new in-racing betting product at several sportsbooks around the U.S., according to Managing Dir of Gaming Scott Warfield . NASCAR has been working with Genius Sports to create in-race betting markets, which the sanctioning body feels is a way to unlock added fan engagement....

PLL Signs New Partnership With Mobile Auction App

Closing Bell - 09/13/2019

The Premier Lacrosse League has signed a new partnership with mobile auction app iGot It!, the first sports property to align with the new platform. The deal has not been formally announced, but the PLL used a software development kit from iGot It! to build a new PLL Auction...

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