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Adam Stern

Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

NASCAR Likely Set To Extend Charter System Four More Years

Daily - 02/10/2020
NASCAR teams are nearing an agreement with the sanctioning body to extend the sport's charter system, according to sources, and an announcement of the renewed accord appears to be imminent. The initial five-year term of the charter agreement, running from '16-20, had the option for a four-year renewal period...

Premier partners roll into season

Journal - 02/10/2020
After pioneering the title sponsor concept around a half a century ago, NASCAR rolls out its new tiered system for the first time this season in what figures to be the top marketing story in the sport in 2020. Anheuser-Busch InBev, Coca-Cola, Geico and Xfinity...

NASCAR: Change is on the horizon

Journal - 02/10/2020
NASCAR heads into the 2020 season set to make more seismic business changes to the sport than perhaps any time in its 72-year history, including one proposal that would levy fines on tracks that don’t sell enough tickets to their race weekends. The season begins...
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