This month’s Super Bowl attracted 113.426 million viewers to Fox when out-of-home measurements were factored in, according to Nielsen. The out-of-home number is 12.98 million, leading to a total viewership figure that is 13% higher than Fox' final number for in-home alone and 3% higher than last year’s Super Bowl with out-of-home, Fox execs said. The numbers are even gaudier in the younger demos: when out-of-home ratings are included, Fox saw a 19% lift in the 18-34 demo, Fox Sports Exec VP and Head of Strategy & Analytics Mike Mulvihill said. “For a lot of years, we’ve been talking about how to capture the younger audience and meet them on their terms,” Mulvihill said. “The out-of-home measurement goes a long way to meeting them on their terms.”

As part of Nielsen’s final ratings, the Super Bowl eclipsed the 100-million-viewer mark on Fox, averaging 100.446 million, higher than the 99.869 million viewers Nielsen reported the day after the Super Bowl. The Super Bowl’s 13% out-of-home lift was similar to Fox’ 12% Sunday afternoon regular-season out-of-home increase, Mulvihill said. “For as much as this is the social event of the sports year, we really didn’t find the out-of-home impact to be much different from what we’re going to be selling every week next season.”

CAA consultant William Wesley is "no longer expected to join" the Knicks in "any formal capacity," according to sources. This comes after the Knicks held internal discussions about the "possibility of 'World Wide Wes' joining the franchise in a front office role" alongside agent Leon Rose, who is set to become President of Basketball Operations. Wesley has worked in "multiple ventures and in the shadows of the industry for years," and he has had a "longstanding partnership with Rose." It is believed that Wesley's "other business ventures make a formal title" with the Knicks "unlikely" (THEATHLETIC.com, 2/11).

Astros Owner Jim Crane today is expected to meet with the full roster to "discuss the team's strategy for publicly addressing the sign-stealing scandal." Sources said that while "only pitchers and catchers were expected to report to Astros camp" today for Spring Training in West Palm Beach, position players have flown in as well to "participate in the meeting." The franchise plans to open the clubhouse tomorrow for its "first media availability of the spring." The "level of contrition and tack the Astros will take in addressing the scandal is unclear" (ESPN.com, 2/11).

The T'Wolves rolled out a new '20-21 season-ticket plan that will include a 50% discount on all food, beverage (including alcohol) and merchandise bought through the team’s app. This comes on the heels of last week's blockbuster trade that sent F Andrew Wiggins to the Warriors for G D’Angelo Russell. In addition, the team is offering two years of flat pricing locked in at current season-ticket rates, plus unlimited flexibility for ticket exchanges. The deal, never offered before by the T'Wolves, looks to drive sales and interest around a squad near the bottom of the NBA Western Conference standings.

T'Wolves CEO Ethan Casson said, "We were working behind closed doors over the last few months and bouncing ideas off the league and then we came to this intersection with the huge trade. We are at a jumping off point for our fans, who frankly have been through a roller coaster for a long time. It is our way of re-igniting the market of who we are. We needed to showcase more value."

Blues D Jay Bouwmeester was "conscious and alert in an Orange, Calif., hospital after suffering a cardiac incident and collapsing as he sat on the bench" during the first period of last night's game against the Ducks in Anaheim. The game was postponed with 7:50 to go in the first period, tied at 1-1. It will be "made up at a later date." This was during the Blues' "annual Dads Trip, so Bouwmeester's father, Dan, was on hand and accompanied his son to the hospital." The 36-year-old Bouwmeester is the "oldest member" of the team (ST. LOUIS POST-DISPATCH, 2/12).

The XFL will hold its April 26 championship game at the Univ. of Houston's TDECU Stadium, a source confirmed. Late yesterday, the Houston-Harris County Sports Authority issued a statement promising an “XFL Major Announcement” on Thursday, but otherwise did not elaborate. At 2:00pm CT tomorrow, XFL Commissioner Oliver Luck, Houston Sports Authority CEO Janis Burke and Harris County Judge Lina Hildago will officially announce the deal at the stadium. The 40,000-seat facility already plays host to the XFL's Houston Roughnecks, who drew 17,815 to their inaugural contest on Saturday. ESPN will broadcast the title game.

President Trump appears to be planning to attend this Sunday's Daytona 500 in what would be the first time a sitting president has attended the event since '04. In an election year, Trump has attended several recent sporting events, including Army-Navy, the World Series and CFP championship. But his attendance at the 500 would still be notable and closely watched, and it would be sure to add significant logistical and security issues to the weekend. Other presidents to have attended the race are George W. Bush, George H.W. Bush and Ronald Reagan. Vice President Pence attended the Indianapolis 500 in '17.

Honey, the online shopping tool recently acquired by PayPal for $4B, has launched its first celebrity ad featuring Clippers F Kawhi Leonard. The commercial debuted yesterday and will air nationally during Clippers-Celtics tomorrow. Honey being based in L.A. is part of what drew the brand to working with Leonard. Honey VP/Creative Chiyong Jones: “Kawhi may seem like an unexpected partner, but we have a shared mindset that saving money is for everyone. This first commercial is a nod to Kawhi’s simplistic style and just how easy it is to use Honey.” In the first spot, Leonard literally blocks shoppers from overpaying with the help of Honey’s browser extension, which allows shoppers to find the best deals by automatically applying promo codes and earning customers cash back.

CAA World Congress of Sports: March 25-26

Get set for a star-studded speaker list. Hear from:

• Adidas North America President Zion Armstrong
• Mavericks CEO Cynthia Marshall
• MLB Commissioner Rob Manfred
• MLS Commissioner Don Garber
• NBC Olympics' Molly Solomon
• SoFi CEO Anthony Noto

Network with more than 700 of your peers on the Grand Lawn of the Monarch Beach Resort following Day 1. Be sure to join fellow attendees at the welcome reception on the evening of March 24. To register, go to www.WorldCongressofSports.com.

The F1 Chinese Grand Prix "will not take place as scheduled on April 19 because of the coronavirus outbreak." Discussions are "said to be continuing over whether to postpone" what had been the fourth race on the F1 season schedule or "cancel it altogether" (LONDON TIMES, 2/12).

The city of Las Vegas has "scrubbed next week's city council agenda of an item that would have addressed a developer's plan to rebuild downtown's Cashman Field into a 25,000-seat MLS stadium" (LVSPORTSBIZ.com, 2/11).

The Canadian Premier League unveiled its latest soccer club, Atletico Ottawa. The side "starts play this season, bringing the number of CPL franchises to eight" (CP, 2/11).

"Something like this is going to happen. Generally speaking, I'm in favor of it. I find the concept behind it appealing. I find the television aspect appealing. The more meaningful postseason games you have, the better" -- MLB Network's Bob Costas, on the proposed shakeup of the MLB playoff format (N.Y. POST, 2/12).

"I'm sure there will be conversations about it, if I'm being completely honest. Guys will talk about it. But there's not going to be any animosity toward them" -- Mets RF Michael Conforto, on how he and his fellow his teammates will treat 3B J.D. Davis and CF Jake Marisnick, who previously played for the '17 Astros (N.Y. TIMES, 2/12).

"Just what baseball needs to get more exciting: a trial" -- Comedy Central's David Spade, on former MLBer Mike Bolsinger suing the Astros over the sign-stealing scandal ("Lights Out," Comedy Central, 2/11).

THE HOCKEY NEWS goes with, "Leave Playoff Gimmicks To MLB And Keep The NHL Post-Season Just The Way It Is." Adding teams to its postseason would "simply elevate baseball to the level of the other three North American professional sports when it comes to post-season participation." The NHL has "hit on a system that isn’t perfect, but it is outstanding." The first two rounds of the Stanley Cup Playoffs are "every bit as compelling and chaotic as March Madness." There are "a lot of things that need to be changed about the NHL, but the playoff system is not one of them."

Also:

• Ten years after the Vancouver Games, they are a "fading idea of unity."
• Michael Phelps says Olympians face "greater mental health risks."
• Steve Politi on why the Rutgers Athletic Center is "shaped like a trapezoid."

Tonight, the hockey world applauds the heroic, skilled and immediate response of trainers, doctors and paramedics on scene at every pro game.

Because of them, Jiri Fischer, Rich Peverley, Craig Cunningham and now Jay Bouwmeester get to go home and see their families again. 👏❤️

— Frank Seravalli (@frank_seravalli) February 12, 2020

There is no question that @MLB and Rob Manfred need to publicly answer for his lack of action on this. This went on for years, spoiled postseasons and careers while ultimately eroding public and internal trust in the game and those who shepherd it. https://t.co/H7rUaCxoLW

— Brandon McCarthy (@BMcCarthy32) February 12, 2020

The Royals just sold for $1 BILLION there is no $ disparity. There are rich teams and there are really rich teams. All are capable to sign and field great rosters yet choose not to. Cheap teams shouldn’t be rewarded with the playoffs if they don’t spend. https://t.co/eulOinyyqP

— Alex Wood (@Awood45) February 11, 2020

I don't know what's more humbling for the Pac-12, that two of its sitting head coaches this left for Mississippi State and Michigan State, or that one of its sitting head coaches left for a job the Cincinnati coach turned down.

— Stewart Mandel (@slmandel) February 12, 2020

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

Charles Barkley will appear on the syndicated "Ellen DeGeneres Show."

See more of this week's appearances and events.

Last night’s “Final Jeopardy!” category was “American History.”

“After statesman and banker Robert Morris turned down a job offer from George Washington, this man took the job.”

CBS’ Stephen Colbert noted Ohio minister and podcaster Dave Daubenmire “wants to sue the NFL because the Super Bowl halftime show made him horny.” Colbert then “spoke” with Daubenmire via satellite (“The Late Show,” CBS, 2/11). “Lights Out” host David Spade also noted Daubenmire is seeking $867T, which "sounds like a line out of ‘Austin Powers III’” (“Lights Out,” Comedy Central, 2/11).

With Fashion Week coming to an end in N.Y., ABC’s Jimmy Kimmel sent a broadcast crew there to “ask fashionistas an important question.” Kimmel: “That question is: should Pete Rose be reinstated by Major League Baseball? After the Astros cheated to win the World Series, Pete Rose is like, ‘Hey, why am I still banned?’” (“Jimmy Kimmel Live,” ABC, 2/11).

“Who was Alexander Hamilton?”