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Adam Stern

Adam Stern

Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).

Feature Story

Daytona Concessionaire Planning For Food Promotions Tied Into On-Track Breaks

Daily / Friday, February 24, 2017

NBA 2K League Announces Four New Partners

The NBA 2K League this morning is announcing four new partners in Tissot, Jostens, SAP and GameStop, bringing its partner roster to 13. Tissot, a pre-existing NBA partner, will now sponsor the shot clock that shows up on-screen during games and will also debut a new digital content series;...

Advance Auto Parts Enters New Partnership With NASCAR

Advance Auto Parts has become NASCAR's official auto parts retailer and entitlement partner of one of its grassroots series. Terms were not released, but NASCAR’s grassroots Whelen All-American Series has now been renamed the NASCAR Advance Auto Parts Weekly Series. The brand also will get rights to NASCAR marks,...

Closing Shot: Flying High Again

Monster Energy Supercross is kicking up dirt again, becoming the latest sports property to come back after the coronavirus shutdown — via a run of fanless events in Salt Lake City.   On May 31, the...

Penske Bullish On IndyCar Future As Series Returns To Track

Roger Penske remains confident in his investment in IndyCar and Indianapolis Motor Speedway as the series finally starts its ’20 season Saturday at Texas following the pandemic shutdown, according to Penske Corp.'s Jonathan Gibson. Penske bought the two assets plus IMS Productions for what sources said was around $300M...