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Tuesday 9:00am ET....Today's News....Stay With Me

  • Nike Extends USOC Sponsorship Through '16 Rio De Janeiro Games
  • Meineke Car Care Centers To Serve As Texas Bowl's Title Sponsor
  • Camping World To Sponsor Bayne's Ride In Two Sprint Cup Races
  • South Africa To Host WGC Event That Will Have $10M In Prize Money

Nike Extends USOC Sponsorship Through '16 Rio De Janeiro Games

The USOC has extended its sponsorship deal with Nike, meaning U.S. athletes “will wear the swoosh on the medal stand" through the '16 Rio de Janeiro Games. Nike, which also has contracts with USA Basketball, USA Track & Field and other Olympic sports, has been a USOC partner since '05. The renewal is "another multimillion-dollar deal for the USOC, which has also recently signed with Citigroup and TD Ameritrade" (AP, 4/11). SportsBusiness Journal first reported Nike was near a renewal with the USOC in February.

Meanwhile, Merkle today announced that it has been chosen by the USOC as its agency of record to provide marketing for its national direct response fundraising program (Merkle).

Meineke Car Care Centers To Serve As Texas Bowl's Title Sponsor

Texas Bowl officials today will announce that Meineke Car Care Centers has agreed to become the title sponsor of the game at Reliant Stadium. The "exact name of the bowl and financial terms were not immediately available," although a source said that it is "believed to be a three-year deal." Meineke, which was founded in Houston about 40 years ago, was the title sponsor from '05-10 of the college bowl game held in Charlotte (HOUSTON CHRONICLE, 4/12).

Camping World To Sponsor Bayne's Ride In Two Sprint Cup Races

Camping World today will announce a "two-race sponsorship deal" with Wood Brothers Racing's NASCAR Sprint Cup Series No. 21 Ford driven by Trevor Bayne. Sources said that Camping World's Good Sam Club will serve as the primary sponsor of Bayne's ride in Sunday's Aaron's 499 at Talladega Superspeedway and the May 21 All-Star race at Charlotte Motor Speedway. Reps from the sponsor, Wood Brothers and both tracks will be on hand for the announcement (CHARLOTTEOBSERVER.com, 4/11).

South Africa To Host WGC Event That Will Have $10M In Prize Money

South Africa will host a World Golf Championship event in '12 offering prize money of $10M, "making it the richest tournament in world golf." South Africa's Sunshine Tour Commissioner Gareth Tindall today said the five-year deal to host the event was "sealed after meetings with the U.S. PGA Tour and the International Federation of PGA Tours in Augusta" last week (AP, 4/12). The event will be known as the Tournament of Hope, as it "will be aimed at increasing awareness of poverty and HIV/AIDS in Africa" (SKYSPORTS.com, 4/12).

Ecco Agrees To Multiyear Extension Of Fred Couples Endorsement

Ecco announced a multiyear extension of its endorsement deal with golfer Fred Couples, who will continue to wear the Denmark-based brand's Golf Street shoes and showcase its logo on his headwear during play. Couples will be featured in global marketing and advertising initiatives to support the Ecco Golf Collection, and he will appear at company functions. Other Ecco golf endorsers include Graeme McDowell, Aaron Baddeley and Stuart Appleby (Ecco).

Former NFLer Derrick Brooks To Become President Of AFL Storm

The AFL Tampa Bay Storm today will announce that former NFLer Derrick Brooks will become President of the team and "receive a stake in the ownership." Brooks said, "I've discussed this side of the business for a long time, just quietly pursuing it, just learning it. I looked at something like this as a great opportunity, if it happens. There's still a few things to get worked out." Brooks, who played his entire NFL career for the Buccaneers, added that he met with Lightning and Storm Owner Jeff Vinik and was "impressed by his management style" (ST. PETERSBURG TIMES, 4/12).

Boston Licensing Board To Grill Fenway Execs On Drinking Complaints

Fenway Park officials today will appear before the Boston Licensing Board to explain several drinking-related complaints at the ballpark last season, including reports of "minors so intoxicated they were rushed to Children's Hospital." Red Sox CEO Larry Lucchino "insisted last night there is 'no correlation' between the alleged violations and the team's ability to safely sell patrons mixed drinks." The BLB last week approved mixed-drink sales at five concession stands, pending approval by the Alcoholic Beverages Control Commission (BOSTON HERALD, 4/12).

Speed Reads....

NFLPA reps will meet today with federal Chief Magistrate Judge Arthur Boylan, the mediator appointed by U.S. District Judge Susan Nelson. Boylan will meet tomorrow with league reps "before formal mediation with both sides begins" (WASHINGTON POST, 4/12).

The establishment of the Phil Jasner Basketball Tournament and Phil Jasner Scholarship, in tribute to the late Philadelphia Daily News 76ers beat writer, will be announced today at the Philadelphia Jewish Sports HOF. The inaugural tournament will be played in August during the '11 Philadelphia JCC Maccabi Games (THE DAILY).

The Facebook game Car Town starting today will feature Izod IndyCar Series elements. Cars will be available from 13 of the series' drivers, including Dario Franchitti, Marco Andretti and Graham Rahal (IndyCar).

Quick Hits....

"There's no way we could have – or should have – gotten a hearing before dealing with the budgets" – Minnesota state Rep. Morrie Lanning, who formally introduced legislation for a new Vikings stadium on Monday, on the bill not getting its first House hearing until at least April 26, less than a month before the Legislature is scheduled to adjourn (Minneapolis STAR TRIBUNE, 4/12).

"ESPN loves Maya, and it is really important that when she comes here that we continue the kind of success she is used to so ESPN continues to be interested in Maya Moore" – WNBA Minnesota Lynx coach Cheryl Reeve, on the team drafting UConn G Maya Moore with the first overall pick in yesterday's Draft (Minneapolis STAR TRIBUNE, 4/12).

Twitter Me This....

Fox Sports VP/Communications Dan Bell: “What a great scene tonight in SF during Dodgers/Giants pregame. Both teams coming together on field to show support for injured Dodger fan.”

NFL player agent Howard Shatsky: “I think its ridiculous the NCAA can make millions but an underclassman cant attend a friend's draft party.”

MLS Dynamo Senior VP Rocky Harris: “I'd be a MLB fan again if the games were half as long. As American attention spans shorten, baseball games feel longer than ever.”

CBS Sports’ Dennis Dodd: “Villanova delays vote on joining Big East in football. Conference concerned over stadium size. Didn't Big East know this all along?”

Daily Variety’s Stuart Levine: “Lakers' Pau Gasol appears in tonight's series finale of Univision telenovela 'Eva Luna.' He and Lamar exchanging notes from respective nets.”

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

A Lighter Buzz....

After scoring a late penalty goal on Saturday against the MLS Galaxy, DC United F Charlie Davies celebrated by leaping onto an advertising platform behind the net and attempting to "open the driver's side door of a locked car on display." After the VW door failed to open, Davies improvised by "merely raising his arms in triumph" (WASHINGTONPOST.com, 4/11). 

Today's Events....

The Telly Awards will induct FSN, NFL Films and Discovery Communications into their HOF in a ceremony at the National Association of Broadcasters Show in Las Vegas.

Tiger Woods and Nike Golf President Cindy Davis will visit Shenzhen, China, in the first stop of the brand's three-city promotional Make it Matter Tour. The tour heads to Beijing tomorrow and Seoul, South Korea, on Thursday.

In Other News....

Mediaweek and Brandweek reportedly published their final issues on Monday. Prometheus Global Media, which acquired the publications in '09 from Nielsen Business Media, "will fold the two titles into Adweek, as had long been rumored" (BTOBONLINE.com, 4/11).

Back Pages....

The Morning Buzz offers today’s back page sports covers from some of the nation’s major metropolitan tabloids:

N.Y. Post
N.Y. Daily News
Newsday
Philadelphia Daily News
Boston Herald

Final Jeopardy!

Last night's "Final Jeopardy!" category was "Geographic Adjectives."

"Of the nations with adjectives in their common names, only this western hemisphere one bears the name of a religious order."

Laugh Track....

CBS' David Letterman: "Here's how lovely it is today in New York City. So lovely that Charlie Sheen was bombing in the park. So beautiful today that Southwest Airlines put in screens. Beautiful day down there in Washington, so nice that President Obama was fanning himself with his birth certificate. …You know, this guy Donald Trump, what a guy. Always entertaining. You can't rock this guy, he is solid. He says he's running for president. I don't think he's running for president, but you know he says he's running for president. So now he's attacking President Obama's background and I thought, 'Now wait a minute, I think Donald Trump comes from a mixed background himself. I think he's half jack, half ass.' … Congratulations to your 2011 Masters champion Charl Schwartzel, and today the PGA upgraded him from 'unknown' to 'virtually unknown.' You know, Augusta National, the club where they hold the Masters every year, they do not allow female members. Isn't that odd? I will say, however, that Phil Mickelson on a hot day looks like he's in a wet T-shirt contest. … Tiger Woods looked pretty good, came in fourth. You know, that's still a pretty good paycheck for his ex-wife. … How many of you went to see Charlie Sheen over the weekend at Radio City Music Hall? Charlie Sheen was there with Darryl Strawberry. That's not a show, that's rehab for god's sakes. But the show I guess was a pretty big success. Only two Rockettes are pregnant. … Well, the government didn't shutdown. Were you worried that the government would shut down over the weekend? The Democrats and the Republicans worked together on this one for one common goal and that was to screw each other. So that's solidarity right there" ("Late Show," CBS, 4/11).

NBC's Jay Leno: "Donald Trump said today he will not decide about a possible run for the presidency until after the current season of 'Celebrity Apprentice' wraps up. So say what you want about Donald, at least he has his priorities in order. He doesn't want to let reality get in the way of his reality show. …The FAA says an air traffic controller intentionally slept for five hours during a midnight shift at the Knoxville, Tennessee, airport. The FAA says they're now taking steps to fire the controller. Taking steps? What do you have to do to get fired from a government job? You're sleeping five hours of an eight-hour shift! … Congratulations to Charl Schwartzel, who won the Masters golf tournament this weekend. I think I join the rest of the world when I say, 'Who the hell is Charl Schwartzel?' … Charl Schwartzel: Doesn't that sound like some kind of bad investment firm? … And what is happening to the Lakers? They lost five games in a row. In fact, the Clippers are now suing them for identity theft. … Oakland Raiders wide receiver Louis Murphy was arrested for possession of Viagra without a prescription. He was also accused of carrying a concealed weapon, but that turned out to be ... just a mistake. … Research at North Carolina State University reports that over time, men and women will begin to look more and more alike. They say as we evolve, you won't be able to tell the men from the women. In fact, they say eventually everyone will look like Steven Tyler. … Experts now say that having cold sores can put you at a greater risk of developing Alzheimer's, especially when your wife asked you where you got the cold sore” ("The Tonight Show," NBC, 4/11).

LATE NIGHT LAUGHS:

Last night's Top Ten list was "Top Ten Surprising Facts about Charl Schwartzel." Schwartzel was invited to appear on the show, but declined. Letterman introduced the Top Ten list and said, "As a special treat, he's here tonight. Ladies and gentlemen, please say hello to your 2011 Masters champion Charl Schwartzel." At this point, a guy wearing a green blazer walked on-stage, shook Letterman's hand and walked off-stage. Band leader Paul Shaffer asked, "Was that really Charl Schwartzel?" Letterman: "I don't know" ("Late Show," CBS, 4/11).

10) "Charl is short for Charlene."
9) "Started playing golf last August."
8) "Launched 30 city 'My Violent Putter of Truth' tour."
7) "Golf Digest lists him as the number one player in the world named Charl."
6) "His favorite breakfast? Schwaffles."
5) "Drives for dough, putts for show."
4) "Could hardly focus after Pia was kicked off of 'American Idol.'"
3) "Even he is not sure how to pronounce his name."
2) "Played third round wearing Jimmy Choo stilettos."
1) "Once missed a tournament because of a herniated Schwartzel."

Final Jeopardy....

"What is the Dominican Republic?"