Tyler Everett

Shanghai-based digital marketing agency Mailman Sports Senior Client Manager TOM ELSDEN discussed a number of aspects of the ongoing spending spree by Chinese investors. Recent months have seen investors from the country acquire stakes in Aston Villa, West Bromwich Albion, Wolverhampton Wanderers, Inter Milan and AC Milan,...

U.S. swimmer LILLY KING 's celebration of her Gold Medal in the 100m breaststroke on Monday night immediately became one of biggest stories of the Games. After finishing the race more than half a second ahead of Russian YULIA EFIMOVA , King said, "It's incredible, just winning...

Brazilian sports marketing agency Go4it, which launched last October , is on the verge of a hectic few weeks around its office in the Rio de Janeiro neighborhood of Leblon. With the 2016 Olympics officially beginning with Friday's Opening Ceremony, the new agency -- which identifies its three...

ALDOFO BARA i s La Liga's general director of sales and marketing. The league has prioritized expanding internationally in recent years, as evidenced by the opening of an office in the U.S. This initiative has also received a boost from foreign investments in several clubs, including Valencia,...

La Liga's extension on Tuesday of its int’l partnership with Nike will not only continue the deal, but also see the partnership evolve to include promotion of the league and grassroots work. La Liga Sales & Marketing General Dir Adolfo Bara said that the emphasis was on finding a...

VICTOR MONTAGLIANI is the president of CONCACAF. He was appointed to the role in May, and the ongoing Copa América Centenario has his confederation in the spotlight early in his tenure. The 16-team tournament, being held outside South America for the first time, features int'l stars like Argentina’s...

Less than a month after Victor Montagliani was appointed president of CONCACAF on May 12, the biggest football tournament the U.S. has hosted since the 1994 World Cup -- the Copa América Centenario -- kicked off on June 3. As recently as October, it was unclear whether the 100th...

Esports is one of the fastest-growing segments in the industry, but panelists at the '16 Intersport Brand Engagement Summit said it is too soon to say how sponsorships will develop. “It’s early,” said Coca-Cola VP/Entertainment, Ventures & Strategic Alliances Matt Wolf. “It’s a baby still, it’s embryonic....

IORIS FRANCINI  is president of IMG Media. In his current role, he runs the agency's int'l media sales and acquisitions. His clients and events include the IOC, Giro d'Italia, Euroleague, Major League Soccer and the Int'l Volleyball Federation (FIVB). Francini has worked for IMG since '03 and has...

Football's growth in the U.S. in recent years has been well-documented, but the traditional version of the sport is not the only one that is on the rise. A new league called the Professional Futsal League will hold its inaugural season in '18 after a year of exhibitions in...