Tyler Everett

When Barcelona takes on Real Madrid in Sunday's Clásico at the Santiago Bernabéu, Lionel Messi, Cristiano Ronaldo and Co. will once again have the attention of football fans all over the planet. Research from Nielsen quantified the value generated by the teams' clash in Barcelona on Dec. 3, which ended...

Octagon named Matthieu Fenaert exec director of Octagon Russia. Fenaert, previously co-managing director of Octagon Brazil, will be based in Octagon’s Moscow office and lead the agency's marketing and events business through the FIFA Confederations Cup this summer and next year's World Cup. An eight-year Octagon veteran, Fenaert led the organization's...

KYLE MARTINO is a studio analyst for NBC Sports’ coverage of the Premier League and an investor in Spanish second division side Mallorca. Martino and fellow U.S. int'l-turned-broadcaster STUART HOLDEN are part of a group of U.S. investors that own the club on the picturesque...

Barcelona on Wednesday unveiled the Barça Innovation Hub, which will be led by board member Jordi Monés. The project is part of the organization's '15-21 strategic plan and features five knowledge areas: team sports, sports performance, medical services and nutrition, technology and social sciences. The project will be carried out...

MARSHALL GLICKMAN is the owner & CEO of consulting firm G2 Strategic. Glickman's firm in December signed an agreement with La Liga that sees G2 provide consultation to La Liga and Spanish second-division clubs, with customer acquisition, customer retention and customer spend as the primary objectives. Some...

TOM ELSDEN  is the senior client manager for Shanghai-based digital marketing agency Mailman Sports. His agency on Thursday released the sixth edition of its Red Card report, which assessed 53 European teams' presence in China across eight different metrics. The 23-page report revealed that ManU...

JOE DE SENA is the founder & CEO of obstacle course racing series Spartan Race. Since launching in '10, Spartan Race has exploded in popularity, both within the States and overseas. It now boasts more than 1 million global participants and more than 5 million social media followers. This...

KEVIN PAYNE  is the CEO of US Club Soccer. Payne, who has been in that role since Jan. '15, has been involved with the sport in the U.S. since the late '80s. La Liga joined the organization's efforts to grow and improve the game in the U.S. when...

Lionel Messi and the Argentine national team were the story of the Copa América Centenario, but not for the reasons fans in the championship-starved country had hoped. In late June, Argentina fell in the final of a major tournament for the third consecutive year. Messi and Co. lost the...

Barcelona ended a long period of speculation about the identity of its new shirt sponsor in November. Starting next summer, the Catalan side will feature Japanese retailer Rakuten on the front of its shirts in a deal worth at least €220M ($231M) over the next four years, with an option to...