Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Bypassing highlights, NBA goes for the heart

Journal - 10/22/2007

After an offseason that saw the NBA experience the scandal of gambling allegations against one of its referees, the league this week is launching an umbrella advertising campaign with its new thematic, “NBA: Where Amazing Happens.” ...

Bridgestone will sponsor Super Bowl halftime show

Journal - 10/22/2007

Bridgestone is making a Super Bowl bet. The world’s largest tire manufacturer is sponsoring the Super Bowl XLII halftime show on Fox in an attempt to gain credibility and elevate its brand recognition. Japanese-owned Bridgestone, which bought Firestone Tire & Rubber in 1988, is the first foreign...

Quinn completes Subway ad before completing first pass

Journal - 10/15/2007

Through Week 5 of the NFL season, Cleveland Browns quarterback Brady Quinn had yet to take a snap from center in his first year out of Notre Dame. However, that hasn’t stopped Subway from adding him to a national endorsement...

After 10 years, IBM presses ‘escape’ on PGA Tour deal

Journal - 10/15/2007

IBM is dropping its broad PGA Tour sponsorship at the end of this season. The company has been the tour’s “official information technology partner” for 10 years and has wide-ranging rights. It is embedded deeply enough into the sport that it may still be involved with...

Industry trying to get a handle on MillerCoors

Journal - 10/15/2007

Beer has historically been the lifeblood of sports, from the sale of suds at venues to the beer companies soaking up sports media. So last week’s news that Miller and Molson Coors were merging their U.S. operations inevitably led to questions about what...

To cultivate NFL sponsorship, State Farm goes Long

Journal - 10/15/2007

Fox NFL broadcaster and pro football hall of famer Howie Long has signed a three-year endorsement deal with State Farm Insurance. Long is the first NFL spokesman to be paired with the insurer’s year-old NFL corporate sponsorship, which includes the first presenting sponsorship to the Pro Bowl. ...

Dolphins going back to market with stadium naming rights

Journal - 10/08/2007

Stop us if you've heard this before, and most people in sports marketing have, but the Miami Dolphins are back in the name game. Naming rights to the stadium formerly known as Joe Robbie are on the market, with sales and marketing agencies competing...

Going for gold

Journal - 10/08/2007

Former San Francisco 49ers owner Eddie DeBartolo is expanding his budding sports holding company beyond athlete representation with the acquisition of representation and consulting company Playbook Inc. and a pending deal to buy Air 7 Quarterback University, a training camp whose alumni include Matt...

Eddie DeBartolo unplugged

Journal - 10/08/2007

On his interest in NASCAR or the AFL: DeBartolo: “We would have bought a NASCAR team if Reggie White hadn’t died [in 2004]. The week he passed away we were going to sign the agreement with...

CAA hired to land sponsors for Yankees

Journal - 10/01/2007

Ever since the Hollywood talent agency CAA hired David Rone, Mike Levine and Howard Nuchow in January to run its budding sports division, the industry has been waiting for the agency to expand into sports beyond player contracts and endorsements. For CAA, it...

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