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Terry Lefton

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

YES near ad sales deal with FSN

Journal - 11/26/2007
YES Network has dropped ABC as its national sales rep and is close to hiring Fox Sports Net to take its place. The deal is not yet complete, but several sources describe it as imminent and expect it to close in the next few weeks. YES...

A-B moving Ponturo to New York City

Journal - 11/26/2007
Anheuser-Busch is moving one of its top marketing guns from its St. Louis headquarters to the Big Apple. Tony Ponturo, A-B’s vice president of global media and sports marketing, will relocate to New York early next year while keeping his same title and...

MLB races retail deadline for Series DVD

Journal - 11/26/2007
It’s well into the evening of Oct. 28 at Coors Field in Denver and Jonathan Papelbon has struck out pinch hitter Seth Smith for the final out of the 2007 World Series. Boston’s closer goes airborne, sheds his cap and glove and is waiting for...

Game Plan shopping AFL

Journal - 11/19/2007
With original AFL franchise the Tampa Bay Storm close to being sold for $19 million, the league is looking to share the wealth. Game Plan is shopping the Arena Football League to potential investors, looking to sell equity in the league in forms that range...

Expedia on the map as new NFL sponsor

Journal - 11/12/2007
Travel Web site Expedia is the latest NFL corporate sponsor, signing a three-year deal making it the “official travel provider of NFL fans.” “Overall, it is a branding play,” said Expedia North America President Paul Brown. “We have good brand recognition, but we need this to drive...
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