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Terry Lefton

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

T-Mobile adds three years to NBA deal

Journal - 09/08/2008
T-Mobile, one of the NBA’s most active sponsors, has renewed its league rights for an additional three years. The nation’s fourth-largest wireless service provider has been a league sponsor since 2005. Since then, it has supported the league with big media...

Goodell memo: NFL revenue under pressure

Journal - 09/08/2008
The party line from many of the larger sports and broadcast properties has been that they remain largely unaffected by the current economic squeeze. However, a recent memo from NFL Commissioner Roger Goodell to league staffers warns of impending new business shortfalls...

Bank of America targets Yankees

Journal - 09/08/2008
Bank of America is close to taking the wraps off the largest sponsorship associated with the new Yankee Stadium, which has been on the market since late last year through CAA Sports. While numerous sources said an agreement on the Premier...

NFL: New season, new media

Journal - 09/01/2008
The NFL is opening its 89th campaign with the tag line “Believe in Now,” though a more apt tag line may be “Prepare for Tomorrow.” That’s because the league is launching two significant digital...

Globetrotters renew a sponsor, add 2 more

Journal - 09/01/2008
Attempting to refresh an 83-year-old brand, the Harlem Globetrotters have renewed Campbell’s for an additional three years as a corporate sponsor, and have signed two new sponsors in Spalding and America’s Best, a 400-location eyewear and contact lens retailer. All the deals run in...

What’s next for GM?

Journal - 08/18/2008
There are three industries that helped build and still fund much of American sports: beer, banking and automotive. All three are suffering their own form of change or economic agony, leaving many in sports wondering whether they will continue to support big-time...

Dormant MISL struggles with next move

Journal - 08/04/2008
In late May, MISL owners pulled the plug on the latest iteration of the indoor soccer league. When dissolving it, owners, which include New Jersey Devils owner Jeff Vanderbeek, were adamant that the seven-year-old league would be back with...
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