Menu
Terry Lefton

Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

Sponsorships help NHL jump-start new season

Journal - 10/06/2008
The 2008-09 NHL season is under way and the league has its first new automobile corporate sponsor in 13 years with Honda signing a three-year deal replacing Dodge as the league’s official vehicle. Networker Cisco has also returned and expanded its league...

Store running with NYC Marathon promo

Journal - 09/29/2008
The Food Emporium has signed a two-year deal as a signature sponsor of the New York City Marathon and is rolling out an extensive promotion before this year’s race, Nov. 2. Starting Oct. 17, the 16 Food Emporium stores in Manhattan will stage...

Agencies vie for a chance to sell new MSG inventory

Journal - 09/29/2008
New Madison Square Garden Sports President Scott O’Neil is talking to agencies about selling sponsorship inventory at MSG that will be part of the arena’s planned $500 million renovation, expected to be completed in time for the 2011-12 NBA season. Industry sources said agencies...

Yankees out, but Cubs may hold the key

Journal - 09/29/2008
No Yankees? No problem. MLB’s 2008 postseason begins this week without the New York Yankees, a big-market October fixture for 13 straight years. But even without the Yankees in the playoff mix, sponsor activation and advertiser spending around the postseason remains...

Agencies vie for a chance to sell new MSG inventory

Journal - 09/29/2008
New Madison Square Garden Sports President Scott O’Neil is talking to agencies about selling sponsorship inventory at MSG that will be part of the arena’s planned $500 million renovation, expected to be completed in time for the 2011-12 NBA season. Industry sources said agencies...

Finding value in the smallest of designations

Journal - 09/15/2008
They can be an integral part of even the highest-priced sports sponsorship, like Sprint’s moniker as “official telecommunications company of NASCAR.” Or they can be excruciatingly banal, like Mexican restaurant chain Rubio’s dubious claim as “the official fish taco of the San Diego Padres,”...

Delta signs deal with Mets, close on Yanks

Journal - 09/15/2008
Editor's note: This story has been revised from the print edition. Incumbent New York Mets sponsor Delta has signed a deal to become a top-level “signature partner” at the team’s new Citi Field, opening next year. The Atlanta-based carrier is also...
All Authors
You have 1 article remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.