Terry Lefton

Veteran sports business reporter Terry Lefton has worked for years building high-level industry contacts and sources, which pays off when it comes to breaking exclusive news on sponsorship, licensing, advertising and marketing deals. Before joining Sports Business Journal, Lefton covered the sports marketing and media segment for Brandweek and the Industry Standard. BEATS: Sports sponsorship, sports marketing/advertising

New IMG consulting chief says strong return is best rebuttal to attacks on sports marketing

Journal - 05/04/2009

With Andy Pierce departing for rival CAA, IMG last week named 10-year agency veteran David Abrutyn to head its corporate consulting business, reporting to George Pyne, president of IMG Sports and Entertainment. Prior to joining IMG in 1999, Abrutyn held marketing slots with...

Shops in Toys ‘R’ Us to feature NBA’s goods, fitness message

Journal - 05/04/2009

Looking to increase sales of licensed hard goods during its playoffs, the NBA and a collection of its licensees are opening stores within stores at all 600 Toys “R” Us sites in the next month. The “NBA Fit” stores will feature licensed...

AVP ready to sign time-buy deal with Versus, will pay about $50,000 an hour for 11 events

Journal - 05/04/2009

The AVP is about to sign a time-buy deal with Versus, ensuring that the Comcast-owned sports network carries 11 beach volleyball events on tape delay this summer, according to several sources. As part of the time-buy deal, the AVP has committed to pay Versus about $50,000 an...

Consulting chief departs IMG for position at CAA

Journal - 05/04/2009

Andy Pierce, IMG’s longtime head of corporate consulting who has represented many U.S. blue-chip companies and formerly helped run IMG’s powerful golf division, has left the firm to join Creative Artists Agency. The move adds another sports business veteran to the roster of...

BBDO out as NFL’s lead creative agency

Journal - 05/04/2009

BBDO, New York, has resigned as the NFL’s lead creative agency after a three-year run. The Omnicom agency’s contract expired at the end of March. Sources said the league wanted to move to more of a project-by-project relationship with its agencies and that there were some creative...

SNY selling local rivalries at spots’ faux store

Journal - 04/27/2009

A Giants fan takes care of a Jets-dressed mannequin in one of the new TV spots. Looking to amp up its presence as arbiter and tastemaker at the...

SNY selling local rivalries at spots’ faux store

Journal - 04/27/2009

A Giants fan takes care of a Jets-dressed mannequin in one of the new TV spots. Looking to amp up its presence as arbiter and tastemaker at the...

WNBA marketers look to sell ad space on team uniforms

Journal - 04/27/2009

Call it the year of selling dangerously. As corporate marketing budgets have tightened, more sports sponsorship inventory once considered off limits is now on the sales block. We’ve seen liquor marketers find new comfort with the NBA, and likely the NFL, ...

RJSM taking controlling interest at AVP

Journal - 04/20/2009

Following the recent exit of former Commissioner Leonard Armato, the AVP finds itself at yet another crossroads. The good news is that it has a new lead investor in RJSM Partners, which is moving from a minority partner to taking over controlling...

NFL sponsors ready to perform at Radio City

Journal - 04/20/2009

Licensees and corporate sponsors are drawing up their marketing plays to support the NFL draft at Radio City Music Hall this week. About 800 VIP guests will attend. The NFL has again taken more than 500 lamppost banners around Midtown Manhattan,...

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