Michael Smith

The leading reporter covering the dynamic business of college sports, Michael Smith joined Sports Business Journal in 2006 after having spent 18 years with daily newspapers, most recently covering the University of Kentucky basketball program for the Louisville Courier-Journal. His résumé also includes stints covering the University of South Carolina and the NBA’s Charlotte Hornets. BEATS: college sports, high school sports

Honda, State Farm To Have Sign At Opposite Ends Of Rose Bowl Through New Deals

Daily - 09/16/2011

The newly renovated Rose Bowl has agreed to new sponsorship deals with Honda and State Farm. Honda’s deal is being called a “Crown Signage” partnership, which includes a 5x42-foot sign atop the stadium’s video board in the north end zone. During UCLA games, Honda will present the “drive of...

Two IMG Divisions To Represent Senior Bowl Football All-Star Game

Closing Bell - 09/15/2011

Two IMG divisions, IMG Academies and IMG College, are teaming up to represent the Senior Bowl to broaden the event’s marketing and sponsorship initiatives. IMG Academies will carry the tag “official training partner” for the Mobile, Ala.-based game, which showcases college football talent for NFL scouts. IMG Academics will...

Hyundai Increases College Sports Presence, Inks Deals With 24 Schools

Morning Buzz - 09/14/2011

Korean automaker Hyundai today will announce that it has signed sponsorship agreements with 24 universities, giving it on-site activation, media buys and hospitality. The deals were brokered by IMG College from its stable of 80-plus schools, giving Hyundai rights at Florida, Georgia, Ohio State, Oregon and Texas, among others....

Northwestern Hosts First Of Learfield Sports' College Experiences For Ill Children

Daily - 09/12/2011

Learfield Sports is teaming with Chicago-based Special Spectators to create college gameday experiences for seriously ill children and their families. The first event was this past weekend at Northwestern. Future dates are set for Alabama, Colorado, Kansas State, North Carolina, Oklahoma, Oklahoma State, Penn State, Purdue and Wisconsin State, schools...

Stultz to leave IMG College at year’s end

Journal - 09/12/2011

Tom Stultz, who worked arm-in-arm with University of Texas officials to develop the Longhorn Network, will step down from his post at IMG College at the end of the year. Stultz, 60, led the turnaround of Host Communications from a company on the brink of bankruptcy in 2004...

Sarah Hirshland Leaving WMG To Join USGA As Senior Managing Dir Of Business Affairs

Daily - 09/07/2011

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Ralph Lauren Outfitting U.S. Team In Walker Cup Matches

Closing Bell - 09/06/2011

Ralph Lauren will be the official apparel outfitter for the U.S.’ entry in the Walker Cup matches this week in Aberdeen, Scotland. The deal means Ralph Lauren will supply U.S. team and captain uniforms, including knit shirts, sweaters and rainsuits, for the matches from the RLX and Polo Golf...

Sarah Hirshland Leaving WMG To Run USGA's Business Affairs

Closing Bell - 09/06/2011

Sarah Hirshland is leaving her L.A. post at Wasserman Media Group to run business affairs for the USGA. As USGA Senior Managing Dir of Business Affairs, Hirshland will oversee accounting, broadcasting, human resources, IT, marketing and membership departments. She will begin her new job in early October....

BMW bringing preferred parking program to Big Ten

Journal - 09/05/2011

Fans arriving to this season’s inaugural Big Ten football championship game in a BMW will have their own reserved parking close to Lucas Oil Stadium. Through a new partnership created with Big Ten Sports Properties that will make BMW the conference’s official luxury automobile, the German automaker will...

IMG’s reach creates big college platform for UPS

Journal - 09/05/2011

UPS loves logistics, but there was a time that doing a national sponsorship deal in the college space was a logistical nightmare. Ron Rogowski, UPS’s sponsorship chief, admits that if he had to go school to school to aggregate 68 college sponsorships one at a time, the way...

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