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Tripp Mickle

Staff Writer

Hulman hires top marketing, sponsorship execs

Hulman Motorsports last week announced the hiring of former NASCAR team owner Jay Frye as chief revenue officer and former Ford marketer C.J. O’Donnell as chief marketing officer. The hiring brings an end to a nine-month search for an executive to oversee commercial operations for the IndyCar Series and...

Red Bull’s Mater exits sports

Chris Mater, longtime Red Bull USA head of sports marketing, has taken a new role with the company as general manager of its Northern California business unit. Mater will oversee business, sales, marketing, distribution and legal from Central California to Oregon. He is working out of Red Bull’s...

COTA sponsor list grows by nine

Circuit of the Americas heads into its Formula One race weekend with nine more sponsors than it had for its inaugural race a year ago. Deals with Shell, Coca-Cola, Beck’s and others have boosted total sponsorship revenue at the facility by 150 percent from a year ago. The...