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Mike Bebernes

Staff Writer

X marks the spot

Tim Reed stood on a snowy hill, watching. He was about 100 yards from the spectacle of smoke and lights that was the performance of the electro-funk group Chromeo as they strutted and shook for a crowd of 3,900. As vice president of events and content for the...

7Up will make debut as Winter X Games sponsor

Soft-drink brand 7Up Ten has signed on as a first-time sponsor and Harley-Davidson has upgraded to an official sponsor of ESPN’s Winter X Games, which are being held Thursday through Sunday in Aspen, Colo. The Winter X Games retained its top-tier sponsors in GoPro, Jeep, U.S. Navy...