Fred Dreier

The NHL has renewed its partnership with Discover Financial Services with a five-year deal. Financial terms of the deal were not available, but as part of the deal, Discover becomes the title sponsor of the NHL’s inaugural NHL on NBC broadcast on Thanksgiving Friday, Nov. 25. The broadcast of...

Discover Financial Services is expected to announce a five-year renewal with the NHL today. Discover had signed a one-year deal with the league last season to become the NHL’s official credit card in the U.S., and the partnership included a presenting sponsorship role of the '11 NHL All-Star Game...

N.Y. Road Runners CEO Mary Wittenberg met with a small group of press at the 21 Club in Manhattan to discuss Sunday’s ING N.Y. Marathon as well as the group’s new branding and logo. The logo, which was introduced today, is the fifth logo in the...

Is the discriminating Canadian hockey palate ready for the Tim Hortons NHL All-Star Game? Well, it had better be, because the NHL has signed Canadian quick-service restaurant Tim Hortons as the title sponsor in Canada for its 2012 All-Star weekend, the first such title sponsor for the NHL...

As Competitor Group President Scott Dickey walked among the 6,000 or so sweaty runners who finished the Oct. 22 Rock ’n’ Roll New York 10K, he listed the ways the company’s inaugural New York City race could improve. Sponsor activation was small. City officials denied live music along the...

Fueled by strong sales of apparel and collectibles in Winnipeg, as well as a longer period of demand for championship gear in Boston, the NHL has seen its total merchandise revenue jump 12 percent over 2010-11. ...

SportOn, a small Swedish company that turns sports highlight clips into cellphone video ring tones, will launch its mobile phone application in North America and Europe on Wednesday. The company has signed separate video content deals with the NHL, Red Bull Media House and Major League Lacrosse, as...

The Pittsburgh Penguins have shifted their original television programming from local broadcast partner Root Sports Pittsburgh onto a team-owned website called Pens TV. Based on team research — which says Penguins fans skew higher in online usage than regular Pittsburgh residents — team officials believe the move will...

The New York Road Runners will launch two new smartphone applications for the 2011 ING New York City Marathon, and both apps direct spectators to areas of partner activation along the race course. The premium application, which costs $2.99, also tracks participants during the race and includes live...

The NHL has finalized its first television distribution deal in Europe, inking a multiyear deal with Stockholm-based Modern Times Group that includes rights in Sweden, Finland, Denmark and Norway. The agreement gives MTG the rights to broadcast all 1,230 regular-season games as well as the Stanley Cup Playoffs live...