Brian Helfrich

As the '11 NFL season kicked off Thursday night, a study by SportsBusiness Daily shows that fewer than a dozen top-level NFL team execs are confirmed to be on Twitter. Colts Owner Jim Irsay’s quirky and candid posts quickly made him a must-follow after he joined the social media...

FullCircle Ventures will announce as early as today a new multiyear partnership with Pocono Raceway to represent the Pennsylvania track in marketing initiatives. As part of the deal, the Charlotte-based firm will aim to find a naming-rights partner for Pocono. In addition, FullCircle will focus on corporate sponsorship, race...

Athletes For Hope and the Wharton Sports Business Initiative today are hosting the inaugural Sport and Social Impact Leadership Summit at the Univ. of Pennsylvania. The one-day event will feature four discussions aimed at increasing impact by the sports philanthropy community. The forum will facilitate analysis of philanthropic commitments...

World Racing Group last night hosted the inaugural World of Outlaws Agency Challenge at East Lincoln Speedway in Stanley, N.C., pitting nine agencies against one another on the dirt track. Retail Sports Marketing bested the other agencies, all with a presence in Charlotte, racing to victory in...

World Racing Group tonight is hosting the inaugural World of Outlaws Agency Challenge at East Lincoln Speedway in Stanley, N.C., pitting nine agencies against one another on the dirt track. The agencies, all with a presence in Charlotte, will send two employees to race both World of Outlaws...

Veteran motorsports executives Chris Biby, Matt Crews and Jay Schulthess on Friday announced the formation of FullCircle Ventures, a sports management and marketing firm focused on representation of athletes, entertainers and properties in motorsports. Motorsports Management Int’l MI Founder Cary Agajanian, Curb Records Founder Mike Curb and Investment...

Veteran motorsports executives Chris Biby , Matt Crews and Jay Schulthess today will announce the formation of FullCircle Ventures, a sports management and marketing firm focused on representation of athletes, entertainers and properties in motorsports. Motortsports Management Int’l (MMI) Founder Cary Agajanian ,...

Some of the biggest marketers in sports gathered on a panel at the IMG World Congress Of Sports this morning to address why sports continue to provide a worthy marketing platform for brands. “It’s very important for our brand,” Subway Senior VP & CMO Tony Pace said....

SportsBusiness Journal/SportsBusiness Daily’s IMG World Congress of Sports concluded Thursday with a discussion centered around the hottest topic in sports business: labor. NFLPA outside counsel Jeffrey Kessler provided some insight into what the decertified NFLPA envisions could come about if Judge Susan Nelson rules in...

CBS altered its coverage of the Texas-Oakland NCAA tournament game Friday afternoon with 26 seconds to go in order to air President Obama 's live public address on Libya. With Texas up five points, CBS went to a split screen around 2:20pm ET to air...