David Broughton

S pending more than a half-billion dollars building an arena in a market that already has more than a dozen venues capable of hosting sporting events and concerts may seem risky, but this is not Forth Worth’s first rodeo.   After spending the...

A  tennis complex at an NFL stadium, March Madness in a rodeo arena, a see-through stadium, the most expensive minor league ballpark ever built, a superspeedway overhaul and an esports arena are among the diverse list of construction projects scheduled to conclude this year, according to...

Turnkey Intelligence analyzed the Twitter conversation around major college football bowl games to measure the social impact of the presenting bowl sponsors within the consciousness (and conversation) of college football fans. The time frame measured was the day before and day of each game. ...

MLS’s official sponsors were more likely to be identified as such by the league’s fans, according to our 12th annual MLS Sponsor Breakthrough survey conducted for SBJ by Turnkey Intelligence. In fact, in seven of the 10 categories surveyed, MLS partners topped their nearest competitor by double digits. ...

Anheuser-Busch’s return to NASCAR was welcomed like a cold beer on a hot summer day. Forty-one percent of NASCAR fans correctly identified Busch as the sport’s official beer, a status it acquired in March, in our 12th annual Sponsor Breakthrough survey conducted for Sports Business...

It’s not exactly priceless, but Mastercard’s PGA Tour sponsorship certainly has paid off. Thirty percent of PGA Tour fans correctly identified Mastercard as the property’s official credit card, the highest recognition rate the brand has received in the annual Sponsor Breakthrough survey conducted for Sports...

College bowl season gets under way on Saturday, and this season, there also are 401 brands designated as an official sponsor by at least one of the bowl committees. That figure is up from 392 last season. Premium hospitality outfit PrimeSport leads the way with 20 bowls, followed by...

As MLB teams wrestled last season with the challenges of attracting fans to ballparks, their reliance on non-baseball brands to do the trick -- and, of course, bobbleheads -- continued to grow. For the seventh year in a row, MLB teams were more likely to use a...

With the success of its Copa de la Diversion (Fun Cup) fan engagement initiative this season, MiLB today is set to name the winner of its inaugural business-metrics competition and also is rolling out expectations for the '19 Copa. The business competition was staged between the 33 clubs that...

Superheroes Marvel teamed up with 10 clubs to stage 14 events last season, handing out 105,000 bobbles, 33,000 T-shirts and 10,000 posters. New York media showed fans lining up hours before a Mets game to be one of the lucky 25,000...